Multi-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet!...
View ArticleFundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know that I make no claim of social...
View ArticleDirect Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation...
View ArticleDirect Mail Fundraising Tip of the Week (#13)
Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at...
View ArticleInstinct vs. Insight
As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at...
View ArticleFundraising Myth Busters: Brand Advertising and Direct Response Fundraising
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we’re moving…
View ArticleMulti-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet!...
View ArticleFundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know that I make no claim of social...
View ArticleDirect Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation...
View ArticleDirect mail as part of an integrated fundraising strategy (Tip #13)
Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at...
View ArticleInstinct vs. Insight
As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at...
View ArticleFundraising Myth Busters: Brand Advertising and Direct Response Fundraising
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we’re moving on to a topic that tends to spark heated debates...
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